Interview with a “financial feminism” creator

It’s now been a full year of writing on Substack! I might soon transition this newsletter to another platform (trying out both Mirror and Revue). You’re all welcome to join my last writing workshop this summer on August 11 at 8 pm ET. In the meantime, here’s some more food for thought.

As someone who makes content about money and gender, I’m in awe of 26-year-old Tori Dunlap, the podcaster and TikTok star who launched a “financial feminism” community during the pandemic. She attracted 1.6 million followers and millions of dollars along the way. These days, she also offers financial literacy courses and career coaching, all while running an online community with 43,000 members of her Facebook group.

(Photo by Studio B Portraits)

She’s been blogging about this topic since 2016, but didn’t actively focus on community-building until she rebranded her business in 2019. Then, during the pandemic’s financial crisis, there was a perfect storm for curious women to finally prioritize figuring out how to take more control over their own money.  

“A lot of the financial platforms and tools and services people use have been, up until this point, built by men and for men. It’s almost like you need to speak a different language to start investing. A lot of women have not been taught these terms,” Dunlap said. “So I’m working with friends to build an investing community and education platform, because woman after woman came up to us and told us the existing tools were intimidating.” 

She added that it’s important to create spaces for women to cheer each other on as they grow their own wealth and businesses, rather than seeing each other as competitors with a scarcity mindset. She’s interested in cryptocurrency as well, although she believes it is merely a part of a larger and diverse set of portfolio tools. 

Why focus on gendered community spaces, in particular? 

Because the conversations women have in her Facebook group, for example, became more honest, bold and constructive when it was seen as a group specifically for women.

“The conversations are things like: I chose not to terminate my pregnancy or left an abusive relationship because now I have the financial resources to do so,” she said. 

What do you want to ask Tori about her approach to financial feminism (her favorite phrase)? Feel free to ask her questions in the comments!